Friday, September 12, 2008


This blog shall no longer be operation with immediate effect.

Kindly visit our new website

Friday, July 25, 2008


From 15th August 2008, BURSA and TRUMFORD products can be purchased online exclusively at

There will be a storewide reduction of 50% on all products from 15th August 2008 to 15th September 2008 in conjunction with the Malaysia Mega Sale Carnival 2008.

Friday, June 13, 2008

1st Anniversary

In conjunction with our 1st anniversary in Malaysia, we will be having a 2 week long promotion at Sogo 5th Floor from 6th June onwards.

Tuesday, May 13, 2008


Let's take a peep at some of the designs that will arrive in Malaysia in Quarter 3 of 2008.

Tuesday, March 18, 2008

basically TRUMFORD

These are the new designs of BASICALLY TRUMFORD that will be making a debut in Sogo during the next Warehouse Clearance sale from 3/4/2008 to 6/4/2008. See you there! Discounts up to 70%!

Monday, February 25, 2008

New Character Designs

These are the latest licensed character designs available in Malaysia.

Tuesday, January 29, 2008

Introducing a brand new addition to the family

Please welcome our latest edition to the family.................

We will be having the range soon in Malaysia!

Thursday, September 20, 2007


Aloe vera coated bedsheets – You are worth something better!

For many generations, Aloe Vera has been regarded as a master healing plant and the aloe vera gel is known to be a mild anaesthetic that relieves itching, swelling, and pain. In addition, being antibacterial and antifungal in nature, it also helps stimulates fibroblasts and the skin cells responsible for wound healing.

Aloe vera has been used effectively in healing dry skin, infection, burns, ulcers, rheumatoid arthritis, immune system disorders and general pain. Aloe vera also has a moisturizing effect and can help soothe sunburn and stings. All of this together proves beyond a doubt the reason that over time layman like us as well as physicians have proclaimed the healing powers of Aloe Vera naming it the "Medicine Plant".

Bedroom is a place where we can relax and forget about the demands of day-to-day life. Bedsheets that are enriched and coated with Aloe Vera through a state-of-the-art treatment process will give you the sweetest sleep ever and keep your body and soul at their best. With the healing attributes of aloe vera, this innovative bedsheet cares for customer’s skin and health while they are sound asleep, thus having a positive influence on physical, spiritual, emotional and environmental levels.

The Aloe Vera coated bedsheets are also treated with antimicrobial which will protect its users from bacteria. In addition, Aloe Vera coated bedsheets are especially suitable for hot weather as it has a cooling effect. Customers are given the ultimate assurance of its quality, as all Aloe Vera used meet the requirements of Oeko-Tex100, which guarantees that any harmful substances present within processed textiles are filtered.

Happy SHEETS! provides you high quality bedding products giving you an amazing sleeping experience. The Bursa Collection- Aloe Vera bedlinen complete with a quilt covers, fitted sheets, pillow case is available in queen and king size.

Monday, September 17, 2007


Threadcounts? We only noticed such information on the bedsheets packaging in the last 15 years. None of us knew anything about threadcounts many years ago or are we still quite unfamiliar about what threadcount is all about or we are confident that we know everything about threadcounts?

In the simplest form, threadcount can be described as the measurement of the fineness of fabric. The measurement is done by counting the number of threads contained in one square inch. However, many manufacturers are claiming threadcounts per ten centimetre square. One square inch is smaller than ten centimetre square. Generally speaking, the threadcount for 100% cotton bedsheets are considered to be of a standard acceptable quality if the threadcounts are between 150 per square inch which is equivalent to approximately 230 threadcounts per 10 cm square. Better and smoother fabric starts at 180 threacount per square inch which is approximately 280 threadcount per 10 cm square. More luxurious fabric quality are above 200 threadcount per square inch or 310 threadcount per 10 cm square.

Many of us are thrilled by very high threadcounts claim on the bedsheet packaging for marketing purposes and we are willing to pay a premium for higher threadcounts. However, extremely high threadcounts (usually more than 700 threadcount per 10 cm square) is very misleading. Many manufacturers are able to claim such high threadcounts by using 'plied' yarns when producing fabric. Plied yarns are produced by twisting several threads together to create 2-ply, 3-ply and so on. As mentioned earlier, threadcount is the measurement of the total number of thread in one square inch, so in order to achieve higher threadcount, the manufacturer will twist many threads together for one yarn. Although it may sound like a deceiving act, it is totally legitimate as it is an accepted industry practice to count each thread as one even though the threads are twisted together.

Consumers understand that mills need to create finer threads to fit more threads and increased the amount of threads in one square inch if they do not increase the ply. So, finer threads would definitely result in a softer fabric. Hence, many consumers would look for higher threadcounts when choosing bedsheets. However, as manufacturers are able to “manipulate” the total threads in a square inch without producing finer threads but by just twisting more fibres togethers, many higher threadcounts fabric actually only consists of say 250 threadcount per square inch but 4-ply which translates to a total of 1000 threadcount per square inch. Basically, bedsheets with higher play tend to be heavier and thicker. For example, if a comparison is made between a 310 threadcount per 10 cm square fabric and a 500 threacount per 10 cm square fabric 2-ply

Due to the inconsistency of measuring threadcount, let us not make the assumption that higher threadcounts means higher quality fabric. Although, finer threads yarned together would result in higher threadcounts per square inch, due to the different manufacturing technique we cannot use threadcount as the only basis to determine a good quality fabric. Many other factors contribute to a smoother and higher quality fabric. For example, the length of the cotton staples and the origin of the cotton material are some of the other factors which contribute to the quality of a fabric.

Thursday, September 13, 2007


New Arrival!!!


BURSA is changing and upgrading its packaging to a neat and compact box from the next shipment onwards.

Monday, August 6, 2007



Monday, July 30, 2007

Leave Us Your Contact

If you would like to receive updates on our latest products and promotions, please drop us a line to leave us your contact details!! Email us at


Latest Arrival
Come to our showroom to check this out!
310 TC, Very Smooth Very vibrant!

Tuesday, July 17, 2007


All of Rapee's bedlinens are treated and certified with antimicrobial agent such as Sanitized or Actigard. The effective treatment of antimicrobial prevents bacterial and fungi growth on the bedding products. The bedlinens are protected, so is the consumer. GOOD PROTECTION = GOOD NIGHT'S SLEEP

Monday, July 16, 2007


RAB-236 Pomander
Come to our store and check out this new Rapee design!!!